SNOW SHOW
The brief was to produce a compelling brand package for Stemma Brewing, to accompany the release of their seasonal winter beer.
THE DIRECTION
I went with a Magic show theme, trying to capture a whimsical, nostalgic & playful sensibility. I then re-designed all of the secondary information to exist within this vernacular, as if all the type was integrated into signage and tickets for the larger circus.
BRAND EXTENSIONS
After completing the can design, I built out a series of merchandise touch points, as well as a social media strategy, to build anticipation for and accompany the beer's release.
PROCESS SKETCHES
I spent the majority of the iterative process for the Snowflake character on paper. The initial character was more of a snowball sporting heels, but with time I landed on more of a magician character. His limbs felt more dynamic, his sense of character felt more cohesive, & he had a much more interesting silhouette as a symbol.
